| The Falcons, who open their Guinness Premiership campaign later this week and will also be playing in the European Challenge Cup this season have worked in partnership with Sotic for the last three years but the newly launched site, http://www.newcastlefalcons.co.uk/, has moved forward their web presence, with a complete navigation restructure allowing ease of navigation and clear separation of all facets of the modern day rugby club.
Included in the site is a re-launched online shop selling the club’s full range of new Nike merchandise, a redesigned fans ezine which will allow the club to communicate more effectively with its fans, and a greater use of match and off field pictures to enhance the users visual experience.
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